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these are nationwide websites, thats the point..these are not local london papers where its safe to assume its london, they have members from all over the country, scotland, wales, ireland etc - they just assume that people know wheer they are and that everyone reading that site is from london...
i have even seen 'must be local' wrtten ...with no location listed...
i have been freelance for about 15 years and have seen this a lot...i spend hours every day searching and as i say i often ask just to see what they say and flag up the idea that some people do not live in london...
i am talking more about their nature not the geography really...more that they think london is the centre of it all and thats all that matters...like the us thinks its the centre of the world...