The point is if it were just restricted to TV then it would be ok. I am perfectly able to make sure I don't switch C4 on at certain times.
The fact is, it doesn't help me. People talk about it in queues, on the bus, in the street, on AB in sections all over the place, etc etc etc.
Don't get me wrong, I am the same about the footie, cricket & wimbledon..heck, even the snooker! however, I can cope with those because they don't last as long and don't seem to raise the same passions. That I find very sad!